The Kababayang Pilipino logo
The Kababayang Pilipino logo is the principal visual element of the Kababayang Pilipino brand.  Since the purpose of the logo is to help identify Kababayang Pilipino, care must be taken in its use. The logo must not be redrawn or modified in any way, including rotating, skewing, or flipping the logo. It must not be decorated, represented in perspective, outline, or negative form, or used for frivolous decorative purposes. 

EPS File,  Kababayang Pilipino logo White / Light background version

GIF File,  Kababayang Pilipino logo White / Light background version

EPS File,  Kababayang Pilipino logo Black / Dark background version

GIF File,  Kababayang Pilipino logo Black / Dark background version

Kababayang Pilipino Cyan
Pantone 032 or CMYK 50/3/0/0; RGB 102/204/255 or Hex #66CCFF

Kababayang Pilipino Green
Pantone 122 or CMYK 87/21/100/9; RGB 0/135/0 or Hex #008700

Kababayang Pilipino Purple
Pantone 122 or CMYK 49/100/0/0; RGB 153/0/153 or Hex #990099

Kababayang Pilipino Yellow
Pantone 122 or CMYK 2/16/97/0; RGB 253/209/22 or Hex #FDD116

  The logo should appear on solid black or solid white background. The logo never appears on blue, green, purple, yellow,  or any other color or high-contrast pattern, except as noted above. 

The Kababayang Pilipino font
The Kababayang Pilipino brand font is Optima, Roman. This font family should be the only family used for all print materials and for any text set in Web graphics.

Capitalization, Punctuation
Kababayang Pilipino’s brand capitalization standards are as follows:

• kababayangpilipino.org
  Website name
 
• Kababayang Pilipino Cultural Performing Arts Group
  The full name of the brand
 
• Celebrating the Philippines through Dance and Music
  The tagline
 
• KP
  The abbreviated name of the brand - uppercase  
 
• Kababayang Pilipino’s / KP’s
  The possessive form of the brand name. Use the possessive of a proper noun sparingly.